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FBI warnings on DVDs waste Canadians millions of dollars

November 7th, 2009
DVD FBI warning

DVD FBI warning (source: antypography.com)

Richard Ackerman (@scilib) tweets: “I wonder how many Canadian person-hours are wasted each year by us being forced to watch FBI piracy warnings on DVDs & some iTunes content“?

I decided to take a stab at estimating an answer. Note that this is a total back-of-the-envelope calculation that is likely on the right order of magnitude but otherwise wildly inaccurate.

There are a number of things we need to know:

Thing Quantity Source Notes
Number of DVDs watched in a year 50 Harris Interactive via Video Business This figure is for Americans in 2006. Assume it holds for Canadians.
Length of warning on a DVD 10 seconds Sin City DVD and a stopwatch This may not generalize to all DVDs. Assume it does.
Number of Canadians 32,927,400 Statscan 2007 figure
Median Wage $18.00/hr Stascan 2007 figure

Doing the math, we can estimate that Canadians spend about 4.6 million hours watching the copyright and FBI warnings on DVDs. If we want to put a dollar figure on it in the laziest way possible, just multiply by the median salary and we get $82 million dollars in wasted time.

See also my critique of the Toronto International Film Festival’s copyright warning.

Paul "640k" IP , , ,

  1. Alex
    November 7th, 2009 at 20:26 | #1

    Time spent on twitter & social network sites – more millions upon millions of man-hours lost.
    Time spent proselytizing your counter-corporate agenda – dozens of hours lost.
    Time spent clicking the links on your google chat status updates and searching fruitlessly for any additional insight or wisdom I couldn’t obtain in a faster more eloquent avenue via Michael Geist’s website? About 5 minutes/week
    Time spent responding to this blog – 3 minutes

    I’m more ashamed for wasting 8 minutes of my life each week on this blog than I am infuriated by the wasted 10 second copyright warning I apparently per week.

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